Pedal Power- Specialty Race Systems

Logo designed for Lou's Bikes. Two Color Design that could also be printed in one color.

Product Packaging. Pedals and hardware were stapled in plastic bag under folded card and hung on racks.

Product Packaging. Card back.

Full color general store advertisement created for Florida Race Place Magazine.

Product User Instructions. Assembly instructions on back of card.

Lou’s Bikes hired me to create branding for new line of pedals and products that he was introducing to the triathlon racing community in 199. He was also trying to establish wholesale distribution channels. He had a tight budget and needed a one-stop-shop solution with an artist and marketing professional who could provide copy writing, photography, fresh designs and packaging solutions that could be printed in one or two colors and reproduced very inexpensively. He wanted his logo and messaging to be fun and powerful with branding that would resonate with his target audience and help him establish name recognition within a very competitive market.

Lou sold his line of pedals and products in 2003.


  • For Lou’s Bicycles

  • Type Graphic Design, Product Photography, Copy Writing, Branding

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